Bluetooth Marketing – The New Frontier Of Proximity Marketing
BlueMoz, the bluetooth marketing device which uses the features of proximity and immediacy of Bluetooth technology
The working principle of the package is simple and immediate: all Bluetooth devices which are found in the range of BlueMoz will receive, subject to agreement, the message offered by the system.
The distance from which the message can be received varies according to the implementation chosen: it ranges from 100 to +200 meters if you use a single devices to greater and greater distances if you install several networked devices.
Features of the system
Flexibility: your messages/contents can be different according to your needs. You’ll be able to send text files, JPG pr GIF images (also animated), MP3 or MP4 audio files or ringing tones, MP4 or 3GP videos. Simplicity: from a personal computer connected to internet and across a common browser it’s possible to reach the main board and start interacting.
Integration: more systems can communicate amongst themselves by means of a “Bridge Ethernet” network. Trasparency: the system can automatically update a file in the key with daily statistical data (number of transmissions, messages accepted, messages refused).
The management of the files envisages one single sending (by recognizing users who already received it) during the period in which the same ad is uploaded on the panel. The following sending will take place when a new file is uploaded (and, in any case, always on the day after the first sending). This allows you to make your promotional campaign as little intrusive as possible: a potential user who passes more than once through an area covered by BlueMoz system, will receive at most one message a day, and only if it is different from the previous one.
Areas of applicability of the proximity marketing systems:
- Trade Fairs and events: to signal new items present at the different stands;
- Shopping centres: to signal particular promotions;
- Supermarkets: to signal special offers;
- Train and Bus Stations and Airports: to inform passengers.
Over and above the aforementioned characteristics, there are many other good reasons for using these systems. In fact, Bluetooth technology is becoming evermore ubiquitous in all kinds of devices: mobile phones (approximately l,80% of the more than 50 million “active” mobile telephones are fitted with Bluetooth connectivity), PDA, smartphones, notebook
Why proximity marketing?
- Most if not all people have always a switched on mobile together with them;
- Mobiles can now receive lots of different contents, music, videos, colorful slides, etc, they are no longer simple phones, but people partners in many activities ;
- the user is not forced to receive any message: he is free to enjoy it. He can choose;
- Free delivery of messages
- Bluetooth technology is spread all over and it is consequently known and appreciated for its clear and fast applications. People like it.
For more details: Bluetooth marketing devices
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